Archive for September 30th, 2010
Bed and Breakfast Inn Owners – How Market Research Can Improve Your B&B
Benefits of Market Research
One of the greatest benefits obtained from undergoing some form of market research is a richer understanding of your target market and competitors. Being able to assess how well aligned your Inn is with your target market and its competitive marketplace can be invaluable. You will begin to get an idea of what others in your industry are doing in terms of marketing and budget in order to attract and retain guests.
Market Research is particularly important for setting up your business marketing plan & objectives, along with making strategic business decisions. The information you find out can help you refine your marketing campaigns. You may find that a certain radio station, bed and breakfast publication or website has returned a profitable return on investment for other Inn owners and therefore decide to devote more of your advertising budget to this source.
Market Research Ideas & Sources
- A good habit to get into is regularly reading free and paid reports about industry trends and patterns. You can also consult other B&B owners; join up to industry forums with other owners from around the world and within your country.
Short Notice Golfing
Wherever you travel in the United States you can likely find a nearby golf course to take advantage of during your stay. From South Carolina to California there are literally tens of thousands of courses to choose from. There are well over three hundred and fifty in South Carolina alone. Still, with all of these courses to choose from, you cannot always get tee times while you are there.
When you have little notice of travel, or have just not thought ahead of time about what you wanted to do while you are away, you can find yourself wishing that you had a course to play on. Whether you have a week or two, or you are faced with 48 hour tee times your goal is not impossible. You just have to do your research.
There are websites that will give you lists of all of the courses available and some will even let you register for tee times. Look for one that is will not take money out of your pocket. If your course choice is expensive, avoiding extra fees will be a bonus.
